Specifications of tools to develop: Reaching a wider group of older people

by Barry, Noreen, Mass and Alex

Key issues:
- Exchange of information (around age, ethnicity and demographics) given constraints of data protection
- Targeting people appropriately - Do people want to be contacted?
- Can communications be branded effectively to get more people engaged?

Stakeholders:
- PCT
- Adult Social Care
- Social workers
- Mobile library
- Age UK
- Community centres
- Community groups
- Payment and benefits

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1.
What is the problem?

• Specific information (including interests and health?) sharing - how can we demonstrate the value of it?
• 'Secure' information sharing database
• Reaching majority (all) older people, including the ones we don't know about
  

What are the desired outcomes?
To get older people engaged in service development

What are the requirements (process, time, people, skills)?

• Publicity - community events
• Specific targeting