Wednesday 24 March 2010

Specifications of tools to develop: Useful segmentation of older people


by Bridget and Charlie
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1.
What is the problem?
Develop a service map that meets needs of 50-65 years old
(This would need separate mapping exercise for each organisation providing services to this age group).

What are the desired outcomes?
Organisation understands / awareness of when and how 50-65 year olds need / access the service.

What are the requirements (process, time, people, skills)?
  • Develop template for all services provided including location, times, etc.
  • Identify where partners deliver those services
  • Identify where / how this service
  • Engage with this age group to promote this service
  • Engage with this age groups to understand how best to disseminate this information i.e. IT, paper, 1-2-1.

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2.
What is the problem?
Developing a personal map of sources of information and advice that meets my needs as a 50-65 year old. This would need separate mapping exercise for 65-75 and 75+ age groups.

What are the desired outcomes?
People between 50-65 can make more informed, positive choices to improve their quality of later life.

What are the requirements (process, time, people, skills)?
  • Develop local template for relevant services / sources of info
  • Identifying partners that deliver those services
  • Identifying partners that deliverthis service
  • Engage with this age group to promote this service
  • Engage with this age group to understand how bets to disseminate this information, i.e. IT, paper, 1-2-1.

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