by Denise, Dee, Niam, Maggie, Kevin, Matt (support by Gavin)
What is it for?
For guiding the development of work and initiatives around the engagement of older people online.
Instructions
- Understand your target group
- Locate the relevant segments on the USER SEGMENTATION sheet
- Key advice for each segments is in each quadrant
- Each quadrant also points you to relevant suggestion example sheets. Using these prompts, design programmes and websites relevant to your own organisation and specific target users.
Download HERE the segmentation sheet and explanation, including:
- reasons to engage
- ways to communicate
- knowledge exchange oportunities
- making it easy online
See also Older people, technology and community: the potential of technology to help older people renew or develop social contacts and to actively engage in their communities, a report by Independent Age, May 2010.
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