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Learning network

Local authorities and partners designing strategies for the engagement of older people

Tuesday, 18 May 2010

Tool 1: Engaging 50-65 years old through social marketing

by Sherihan, Barbara and Valeria (supported by Rachel)

Download HERE the diagram with explanation
Download HERE the profile and service templates

Posted by Beacon learning network at 20:57

Labels: engagement, participation, personas, profiles, social marketing, tool, younger old

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barriers best practice commisioning engagement hard to reach IT skills map motivation online participation personas planning principles process profiles segmentation social marketing tool younger old

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About the workshops

Workshop 1: Identify
We indentified areas of day-to-day work that we wanted to improve, develop or do differently. Jo introduces:

Workshop 2: Make
Shared experience was used to create tools for our daily practice. We focused on areas of work identified on the 1st workshop.

Workshop 3: Share and Plan
Taking the tools and methods produced in the 2nd workshop further, to make them usable for day to day practice.

Learning network

Tuesday, 18 May 2010

Tool 1: Engaging 50-65 years old through social marketing

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About the workshops

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